Tuesday, August 20, 2013

Why Your Business Needs Video Marketing

There was once a time when video marketing was cost prohibitive for a business. Cameras had to be rented, cameramen had to be hired, videos had to be professionally edited, and then ad time on television stations had to be paid for. However, as the internet has become farther-reaching and more people have access to computers and the internet, and as video cameras and video editing equipment have become cheaper and easier to use, video marketing has become an inexpensive and effective way for business owners to get the word out about their products and services. If you have not already added video marketing to your advertising strategy list, here are some good reasons to start now.
1. It has a personal feel: With video marketing, you have an opportunity to talk directly to your customers. It's one thing to see a product or service displayed, but quite another to see the business's proprietor actually speaking to customers and telling them why they should trust the company and use these products and services. Seeing a business owner's face makes potential clients feel more comfortable about contacting the business. You can even ask regular, loyal customers to give their own testimonies, which gives your business credibility.
2. Video marketing is inexpensive: As mentioned earlier, creating a video to market your business and products used to cost a great deal of money. Filming and editing services had to be hired to create the video, and then ad time had to be purchased on local or national television spots. Now, however, video marketing is very inexpensive. Good digital video cameras are affordable, and quality video editing software can be purchased for under $100, software that is very easy for amateur videographers to learn how to use (no longer is film school a requirement for knowing how to edit videos!). Since there are so many free video hosting sites out there, such as YouTube and Vimeo, you do not have to pay for ad space to be seen by clients! You can start getting YouTube and Vimeo views for little to no cost.
3. Having an online video increases your business's presence in search engines: As soon as user-created online video content began becoming popular a few years ago, popular search engines like Google began returning videos as results for engine searches. If you use the correct keywords for your business, each time someone searches for those keywords on Google, they have a high chance of pulling up a search result featuring one of your videos, thus increasing your web presence and possibly generating new customer leads!
4. Your business can use video marketing as a way to serve customers: Consider this: if your business is promoting a product or service, sometimes customers will have questions about that product or will want to know what to expect from your services. You can answer all of their questions by making a simple video that either explains how to use your product or what customers can expect from the services you provide.
However you choose to use video marketing, attempt to create videos that are fresh, original, and informative, videos that will get you as many YouTube or Vimeo views as possible. Reach customers and let them know why they should choose your business!
I'm a Freelancer writer. I have been working on different freelance platforms from past 2 years. Writing is my passion and I'm regular contributor of health, automobile, fashion, finance, home improvement, online newspaper sites..
You can contact me on http://www.Facebook.com/Sadiaaarshad

No comments:

Post a Comment